Marketing
Google Ads for B2B SaaS
Someone typing a problem into Google is closer to buying than anyone an algorithm guessed at. Search campaigns are how you catch them. We build tightly themed campaigns on buying-intent keywords, clean the query reports every week, and keep the tracking honest so decisions rest on real numbers.
How we work on this
The person searching starts the conversation, and that changes everything. Our keyword research chases intent rather than volume: comparison terms, problem phrases, alternatives to the incumbent your buyers are stuck with. Each ad group stays narrow enough that the keyword, the ad, and the landing page all say the same thing, because mismatch anywhere in that chain is paid traffic bouncing.
Where Google accounts actually leak is the search query report nobody reads. Week after week, money trickles into queries that were never going to convert. So that report gets read here, every week, negatives pushed and dead weight pruned. Dull work, and exactly the kind that compounds: an account that gets cleaned weekly tends to get cheaper per conversion over time.
What you get
- Keyword and competitor research
- Campaign and ad group structure
- Ad copy variants and extensions
- Weekly query report cleanup
- Conversion tracking setup
- Short readable reports
Want this handled?
Tell us where you are with it. We reply the same day.
FAQ
Common questions.
What people ask about google ads before we start. Anything else, just write to us.
Standard search first, because you can see the queries and control the match. Performance Max can earn a slot later, once there is enough conversion data to steer it somewhere useful.
Traffic the day campaigns go live, meaningful conversion data after a few weeks depending on volume. Reporting starts day one either way.
Yes. Pages matched to each campaign theme usually lift conversion enough to pay for themselves, and the web side of this studio builds them without a handoff.
Visibility, mostly. The account is yours, the changes are logged in plain language, and the query report gets reviewed weekly where waste actually hides. Slow leaks cannot survive being looked at.