UI/UX Design
Prototypes That Answer Questions
A prototype exists to answer a question before code makes the answer expensive. Will users find this? Does the flow hold up with real content? Is this interaction clear or merely clever? We build clickable prototypes around exactly those questions and put them in front of real eyes.
How we work on this
The discipline is deciding what not to prototype. Mocking every screen wastes weeks; mocking the three risky moments takes days and answers what actually matters. We scope prototypes around the uncertain parts, fill them with believable content because lorem ipsum hides usability problems, and keep them disposable. A prototype that becomes precious stops being honest.
Watching five people use a prototype settles arguments that meetings cannot. The button nobody finds, the step everyone re-reads, the feature that draws a shrug. We run these sessions informally and cheaply, because a rough answer this week beats a rigorous one after launch.
What you get
- Prototype scoped to the risky questions
- Clickable flows with realistic content
- Light user testing when wanted
- Findings written up in plain language
- Handoff into design or straight to build
Want this handled?
Tell us where you are with it. We reply the same day.
FAQ
Common questions.
What people ask about prototyping before we start. Anything else, just write to us.
A prototype answers design questions in days with zero code. An MVP answers market questions in months with real code. If the doubt is about usability or flow, prototype first. It is two orders of magnitude cheaper.
Real enough that test users forget. Clickable screens, actual copy, plausible data. What they lack is a backend, which for answering design questions is no lack at all.
Yes, and a handful is enough. Most usability problems surface within the first five sessions. We help recruit, run, and summarize.
It informs the real build and then retires. We design the production screens from what it taught us rather than forcing its shortcuts into production.